Yoruba General Talk Archive

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More funding to be giving to Nollywood to boost film production, Nexim Bank assures

More funds to boast film production activities in Nigeria are underway, just as Nexim Bank and the Nigerian Film Corporation have both expressed their determination to continue to engage in sustainable policy development and implementation to ensure that the Nigerian motion picture industry secures its desired place in the local and international creative economy.

Both agencies, equally noted that the Nigerian motion industry has demonstrated its ability to play critical role in the global economy, with its great potential as a tool for empowerment, cultural growth and international diplomacy.

Nigerian Film Corporation and Nexim Bank expressed these concerns when their Chief Executives, Mr. Afolabi Adesanya (NFC) and Mr. Roberts Orya (Nexim) met in Abuja recently. According to the two agencies, the Nigerian motion picture industry has received resounding success and has attracted acceptability globally.

Represented by Alhaji Barshir Wali, Executive Director (Management Services), Mr. Orya said that Nexim Bank in the last few years has developed the strong desire of improving businesses across the country and in particular, expanding the business frontiers of the Nigerian motion picture industry. This, he said, will cause a synergy between the Banks vision and expectations of the Nigerian people.

Earlier, Adesanya expressed appreciation and commended management of Nexim Bank for her efforts in assisting and ensuring that the Nigerian motion picture sector grows, through leveraging on local and international platforms.

The film industry, he said required urgent intervention in the areas of manpower development and sustainable funding. Adesanya told his host, that the National Film Institute (NFI) in Jos had taken the lead in the provision of training, retraining and capacity building for the sector.

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Access Nollywood – Quick Facts

Some Simple Facts About Nollywoodnollywood, yoruba movies

Nollywood is the 3rd largest film industry in the world behind Hollywood and Bollywood. Nollywood films are made on shoe string budgets with an average movie only taking around 10 day to complete with a cost of just $15,000.
In only 30 years Nollywood has gone from zero to bring a $250 million dollar a year business. Nollywood produces more movies yearly than Hollywood and Bollywood
Yoruba Movies are very popular in the home video arena. There are around 300+ producers who churn out movies at an astonishing rate. 30+ new titles are released in Nigerian shops and markets every week where an normal film will sell about 50,000 copies.
Movies revolve round issues of romance, comedy, the occult, dodgy cops, prostitution and HIV/AIDS/. Nigerian stars are well known in Ghana, Zambia and beyond. Star actors sometimes work on several movies at the same time. Yoruba Movies are popular and growing in popularity in Europe and America

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Nigeria Films and the Image of Nigeria

For many years, the image of Nigeria has been a soiled one. The people are misunderstood, and the image stands firm. The image has been built throughout the years, and culture and history has combined as powerful forces to form the image of Nigeria. The rest of the world thinks of this country as poor, illiterate, and slow in advancement.

This is unfortunate because this image is mainly formed by stereotypical perceptions of the population in the country. In other words, it’s due to a lack of understanding for the people residing in Nigeria. People outside of this country do not truly understand the culture, and this leads to misconceptions. The people of this country understand that it’s going to take a lot of time and resources to help reshape the image that has taken root throughout the years. For this reason, they turn to popular culture – educating through movies and films.

Films are one of the fastest way to communicate important messages across the globe. Because they are created to entertain, they often attract huge crowds. A well made, award winning film can attract a lot of attention from the media. They are showcased in film festivals, and people from other nations can exchange ideas and appreciate the works of others. Through this manner, perceptions of each and every culture starts to change. From the films, there is an exchange of information – information about one culture with another.

Such information is conveyed through films in two different manners – the graphic images, and the music. Music, as everyone knows, is universal. By listening to the sounds in the films, the audience gets a good understanding of the feelings of the characters within the film. Thus, in a non-verbal manner, they are able to understand the emotions of the people belonging to a certain culture.

Graphic images are more straight forward. They convey messages of what is appropriate and what is inappropriate. Nigerian films are starting to portray the lives of the young living in their country. Such films provide insight as to what is happening within the country. The cities are starting to flourish, and many of the young and able are moving into the cities for a higher quality of life. The lives of these young people provide rich content for the films.

The movies show that Nigeria is no longer a country that is lacking behind, and slow in advancing. Due to the evolution of technology, the young has become more and more tech savvy. Harnessing the power of technology, many has been able to make progress in leaps and bounds with their careers. It is a sure sign that the country is thriving.

The active movie industry is another indication that the country is doing well. More and more talented artists are coming forward to become directors, actors and actresses. Armed with great story lines, they have been known to shoot high quality movies even with a limited budget. It just shows how resourceful and creative the young citizens of Nigeria can be. The future looks brighter than ever.